The Story:
September 2006, I walked into the reception area
of a large Lagos hospital, and requested to speak
with the accountant. The receptionist called him
up on the intercom and passed the handset to me.
Using my elevator speech, I explained that I provide
MS Excel automation services to help business
users get their work done with AT LEAST 75% less
effort and in AT LEAST 75% less time than they
could using conventional methods, giving examples
of other clients I had worked for.
After a few questions,
he asked me to pass the phone to the receptionist,
and told her to send me to his office in the hospital
penthouse at the top floor. The meeting lasted just
over 15 minutes. He was really business-like. I
had hit on his VERY exposed "felt-need"
nerve. He asked to see the demos of past projects
I mentioned. I showed him the "Cash
Inflow & Outflow Tracker" I built for
business centers and the "Restaurant
& Bar Manager". Those two were
apparently enough to convince him.
Next thing I knew,
he took me to a computer used by his assistant,
and called up what turned out to be a number of
manual MS Excel workbooks used to manage their Cash
Books for various purposes (tracking receipts and
payments for the main hospital, and also movements
to/from the different bank accounts). He told me
he felt - from looking at what I had already done
- that I would be able to help them automate their
manual Excel Cash books to make them (as his Medical
Director would later say) "more friendly".
"So
how much will it cost?" he asked(a
question that often tells me the prospect is to
be taken seriously). I told him. We negotiated
and came to a compromise. Then he ended the meeting
by asking me to send in my proposal with a quote.
I did that a day later, and went on to other business
marketing tasks with other prospects.
I did NOT hear
from him for nearly two months subsequently.
Some weeks after
my last meeting with the accountant, my other marketing
efforts led me to win a project to build an automated
records management system for a hotel, which involved
working with the hotel account and the auditor to
build an automated Cash Book that generated a trial
balance etc.
As I approached completion
of the hotel project, I called the Hospital accountant
to inform him that I had since gone on to build
an automated cash book for another client. (I
often do this to help clients move closer to taking
the decision to buy, as it gives them more verifiable
PROOF to assure themselves that I can deliver a
solution that meets their needs). He told me
they had someone who was working on an alternative,
and as such he would only call on me if the alternative
did not work. I thanked him and ended the call.
Three weeks later,
I got a call from him on my mobile. He said "Mr
Solagbade, this is..... from .....hospital. We want
you to come and build the automated cash book we
discussed about. When can you come and pick up your
cheque?"
I went on to build
a fairly different type of cash book from that used
by the hotel, to match the format used by the hospital's
accounts department. But the logic was still the
same, so I was quite at home with it.
Note:
On 5th Feb. 2007, I won a much larger
paid project with another Lagos hospital by using
the above cash book for my business marketing demo
to them. I was engaged within days after my first
meeting/demonstration to build a custom automated
Excel-based software to handle this hospital's general
accounts preparation from cash office receipts to
year-end Profit and Loss reports/balance sheet auto-generation.
How
The Auto-Cash Book Works: Click
here to read though the browser based user guide
I created for users of the hospital's cash book.
It provides screen shots of various parts of the
program to facilitate comprehension. You can fill/submit
a request to download - and test run - a demo
version of the program.
Article
Update: On 12th
March 2007, I got a call from the accountant of
another large hospital to pick up a 100% advance
payment cheque to build an automated cash book(and
a Payslip Generator) for his department. This made
it the third time in 2007 that I would be asked
to build this kind of application for a hospital
here in Lagos. Each time I have used the more recent
version to "sell" my services to the next
prospective client.
Tayo
K. Solagbade - 7th April 2007
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